Google founders Larry Page and Sergey Brin
announced that their aim with Google is to one day make it possible, that Google can answer real questions.
A forecast of how such could look is displayed in this video, showing a kid asking “Google Brain” for a picture of a pizza:

Another approach of Google is to make it possible to suggest individuals what they could possible choose as a job, what shall they do next, which could be suitable friends for them.
How could this be achieved?
Well, if we take a close look on what services Google offers now, all consolidated in a single Google Account, it becomes clear that accomplishing the pre-menitoned task is not so far into the future.
Imagine the following:
- You have set up your Google account.
- Your Google Toolbar automatically logs you in to your account everytime you open your browser.
- You might like to take advantage of the “iGoogle Homepage” and put some Gadgets you like to be displayed upon browser-startup there.
This is already the first step of knowledge Google can link to your personal profile: Which Gadgets you like. This could be stock informations, favorite radio-channels, Quotes of famous people, your notes and much much more.
- Imagine further you use a Gmail-Account for your email. Again, Google can automatically gain a vast portion of information on how and who you interact with, what is important to you, who you and what you chat with and about through your Gtalk integrated in the Gmail account.
- You like to browse blogs? Great! Subscribe them all in your Google Reader! Not only the fact what you subscribe to, but also what you actually click and read from the subscriptions again widens Googles knowledge of you interest
- Another important feature in retrieving user information is the Google Webprotocoll, logging all sites, videos, searches you do. How could you get more exact information on a users interest than with this? Imagine you use Webprotocoll for years, like that the information on your likes and dislikes and your interests is so much detailed, that you can shorten it to one sentence: Google knows you!
This list could be extended a lot with various other Google features:
- Google News can log the news you are interested in
- The ads you click from any Google AdWords display again define your interest more
- Blogspot serves your blogging
- Google Notebook holds you notes on the webpages you visit and file
Could it get any better and more detailed? Yes, it can!
To give Google the complete approach to your profile, you might be using
- Google Apps for your company website, including Google Mail for all your employees
- Google Docs + Spreadsheets for your docs, spreadsheets and presentations
…and it’s just a question of time for more Google Services to come.
The point is: It’s your decision on how much you like to let Google know about you. For me, I made my decision already. I totally trust Google and it’s algorithms and have no problem in letting them know everything about me. I noticed that since using all and more of the services mentioned above, my approach to the internet became much more deep, ending up in discovery of more relevant information.
You gotta decide for yourself!
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