What if the next big thing in search intelligence will not be developed by Google?
As deeply described in this article , Google takes lots of efforts to know and understand its users better by following all their internet activities through various products and services.

But accorcing to real intelligence, like for answering questions, it is way behind optimal results.

Secretly, yet unattended by the media, a start-up company in beta-status developed a stunning search-engine offering right this: Real answers to real questions!

The Cambridge/UK based company [true knowledge] developed a stunning mechanism/algorithm to go far beyond everything seen on search development yet.

In their own words:

Our technology addresses one of the fundamental problems in internet search: namely that computers (unlike humans) cannot understand the content of web pages. As a result, finding information in the early 21st century still involves a process of guessing keywords that may appear in an appropriate web page and hoping that a search engine retrieves

a document with the desired information sufficiently near the top of the list as to be found reasonably quickly. Simply asking a search engine for the desired information in the most natural way possible doesn’t produce a direct response.

Our technology sidesteps this fundamental problem by providing a way for the world’s knowledge to be represented in a form that computers can understand and process, and for ordinary internet users to be able to add to this knowledge base without having to understand how the knowledge is represented.

Here is a video that impresses with some basic examples on their technology:

I signed up as a beta-tester couple of days ago, but did not get any confirmation yet. But still am excited a lot about this site So wish me luck to be accepted for the beta-testing.